MCO Creative

Thule was faced with the misconception that their car racks were only for ski equipment. To demonstrate the versatility of the racks, we developed an OOH campaign that showcased the many ways you can “Bring your Life.” Ads focused on various themes including camping, sports, golf, baby, beach and even gardening. The campaign was supported with radio spots and a microsite featuring a game to see how fast you could fit all of your stuff into your Thule rack.

Life is what you make it. Success must be earned, it doesn’t come to those who sit idly by and wait for life to unfold around them. You live your passion and it burns strong. These are the very principles that inspired Zino Platinum to celebrate 10 years of redefining cigars and a new generation of cigar smokers by collaborating on projects with artists who share the same ideals. The first is a project called “The Make”. Collaborating with urban artists UR New York, led us to create a one-of-a-kind series of cigar boxes born from the same passion and creativity that represents the journey of every self-made man and with it, the very essence of the Zino Platinum brand. A journey that was shared through a 360-integrated program incorporating packaging, collateral, social and digital media and promotion, accessories, events and retail activation.

Case study video available upon request. 

Repositioned the brand to be more beauty focused and rolled out a new advertising campaign that highlighted their products in a very fun and natural way. Developed print, POS and cross-promotion events with Vita-Coco on ski resorts around the country. 

Challenged to create a new positioning that showcased two sides of the brand - the natural fair trade organic side and the luxury side of a gourmet chocolate, We created an OOH and print campaign that compared, in a fun way, the things unnatural to that of our chocolate that was all natural, with the take away being a natural choice is better than the alternative. 

Challenged to create a new positioning that showcased two sides of the brand - the natural fair trade organic side and the luxury side of a gourmet chocolate, we created an OOH and print campaign that compared, in a fun way, the things unnatural to that of our chocolate that was all natural, with the take away being a natural choice is better than the alternative. 

This project was a top to bottom re-branding assignment. We spearheaded the development of new strategic positioning for a brand that had no sense of itself. Creating a clear purpose for the brand, we developed a scorpion mascot and new logo which complemented new impactful packaging, advertising campaign, website development, social presence, POS, merchandising, events, and videos. It was a true 360 degree campaign that has increased sales over 400% in the past 3 years.

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The second line of new brand pillar “Masterbuilt”, which was developed to highlight different aspects of what the core consumer was interested in. In this case, the bike culture inspired the new product which was supported through a 360 degree platform. We created a new 50 stop retail tour, ad campaign, POS, merchandising and a social media platform to support the launch.

The first product line of new brand pillar “Masterbuilt”, which was developed to highlight different aspects of what the core consumer was interested in. In this case, the resurgence of the Bourbon explosion inspired the new product which was supported through a 360 degree platform. We created a 50 stop retail tour, ad campaign, POS, merchandising and a social media platform to support the launch.

Developed quarterly POS for the brand that established a hard working new frontier of bourbon drinkers. The boilermaker program was a great success through the innovation of displays and out of category thinking, developing the Bulleit 5-Pack that allowed consumers who purchased beer to include a bottle of Bulleit Bourbon as well. The program was supported through POS display, pairing take-ones, social media and sampling events. 

Developed a new look and feel for the brand that brought the authenticity of Nashville Tennesseeto the roots of the brand - down home good ole Tennessee whiskey. Using this look and feel, we created POS and custom elements that helped support this new positioning and got retailers excited to get more floor space for a whiskey category owned by Jack Daniels and Jim Beam. 

Asked to create a hero visual that simply and clearly connected to local NY Yankee fans that stayed in line with the Keep Walking above the line campaign. The hero visuals were so well received at the store level, the brand also used them for OOH  advertising.

 Johnnie Walker Gold Label wanted to reinforce consumption for the brand and that it was best served cold. We created a POS campaign that was translated to OOH, proving that a good idea can go beyond it’s initial ask and it is always best practice to push the idea beyond the client expectations.  

With the launch of a new variant, Crown Royal Maple needed hero visual that simply and clearly got across the new flavor and the best way to consume it (through a shot strategy that had never been done by the brand). This was very well received POS was extended to OOH billboards, taxis and bus shelters as well as AD’s around the country, proving that a good below the line POS idea can translate to an above the line activation. 

2008 The Great Guinness Toast, 15th Anniversary

The annual on-premise promotion invites people across the nation to hold their pints high and toast with Guinness at the same moment. A month before St. Patrick’s day, it also kicks off the “Guinness time of year.”

The objective in 2008 was to make the anniversary event even more memorable. I  developed a countdown DVD with Irish toasts to play in bars, and samplers took photos of groups of people toasting, framing them in commemorative Guinness frames to take home.

Featured:

• Samplers with cameras and commemorative photo frames

• Toast DVD loop for bar TVs

• Toast countdown clock

• Banners

• T-shirts 

Created print ads that brought to life the new up and coming players with a fresh new and exciting look that helped position the brand with the competition and allowed consumers to rethink their brand choices from an early stage. 

Life is about the journey and we created a top-down, lifestyle campaign to connect with consumers and show what their journey might be. Campaign was a 360-integrated program incorporating packaging, collateral, social and digital media, promotions, accessories, events and retail activation.

Avo was relaunching their brand and needed a full re-branding to reach a younger more millennial audience.  We developed a new strategic positioning for a brand to attract a new audience, without losing its existing core base. All packaging, pos and

and merchandising was updated, along with a new ad campaign that was translated through all channels from retail to social media.

Launch video available upon request

This was the first line of new brand pillar “SYNCRO”,  which was developed for products from different regions that were blended together resulting in the fusion of product as well as culture.

Social video posts available upon request. 

Created ad campaign that highlighted the portfolio of Santa Barbara wines and gave consumers a reason to choose a wine that made them associate with the beautiful world that is Santa Barbara. Supported the Cannes film festival as a proud sponsor.